Touchstone, Miramax, Lions Gate, Paramount, Universal, Song, Walt Disney, Fox, Warner Brothers and more have signed up to movie rentals on iTunes. Hope the UK is actually going get this major feature sooner rather than later. Launches today by free iTunes, iPhone and iPod update. $3.99 for new movies, launched 30 days after the DVD, and $2.99 for older titles. 30 days to watch a movie and 24 hours to finish it. That's not bad I suppose. I usually only watch films once and they cost £15 or so each.
This will lead to Apple TV2. In fact he's talking about it now. No computer needed anymore. Direct rental from your TV. Watch audio/video podcasts, view photos from Flickr or computer and You Tube. Basically all iTunes content is available for download. Full DVD and HD quality with surround sound. Completely new interface as well. You know this doesn't seem like the hobby he described it as last year. Maybe Microsoft 360 and PS3 in the living room has worried him.