Sega Vision Due In 2009?

Sega are due to release a new mobile gaming unit called Sega Vision in early 2009 according to The Register. This is a story I can't help but treat carefully but I haven't read any arguments against this so far so here it is. The device is shown on the left and is supposed to support music, games, videos and books among others

This would be a direct competitor of the Sony e-Book reader and the PSP. This almost seems to be too good to be true and I fear that it is. You have to wonder how they managed to keep this so quiet for so long but here's hoping.