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Everyone Should Watch Tim Cook’s 2017 MIT Commencement Address


On June 9th 2017, Apple’s CEO Tim Cook took to the stage at MIT and addressed this years graduating class. Throughout the speech you can hear echoes to the address the late Steve Jobs gave to the Stanford class of 2005 but make no mistake this feels like it’s personal and coming from the heart and to me it was brilliant. I cannot recommend it enough. If you decide you don’t have time to listen then just take away this one line:

Measure your impact on humanity not in the likes, but the lives you touch; not in popularity, but in the people you serve. - Tim Cook 2017



Tim strikes the perfect balance between hope, caution and responsibility. Your role in this world is to find how you can best serve humanity. Don’t let the negative voices, no matter where they come from, divert you from doing what you believe to be right and don’t let yourself become one of those voices. Sticking to your values and making the world better for everyone is not easy and is not going to be easy. Embrace the challenge.

Technology can help us meet that challenge but technology itself does not care either way. It’s how we use it that allows technology to improve or destroy each others lives. Lets use it for the good of everyone not just the few.
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