A study by SearchIgnite has shown that Yahoo's search and ad business grew faster than Google's in Q1. While it's easy to jump to conclusions and say that Yahoo's plan to fend off Microsoft is working perfectly and business is back on track it's difficult for me to look past the possibility that advertisers are backing Yahoo because of the Microsoft deal. With everyone talking about this deal, traffic to Yahoo must be increasing as people visit to have a look at what Yahoo have to offer. The idea that Microsoft are interested therefore Yahoo must have something of quality has to have occurred to other people. Is there anyone else out there who is visiting Yahoo more since the deal was talked about because I know I am. Leave a comment if you are.
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